What You Need To Shoot Commercial Videos
So You Can Attract More Customers
Without Breaking the Bank


Cameras

If you are looking to save money then the best camera to use is the one you already have. Most iphones and adroid phones have excellent cameras. Another option is a point and shoot like a Canon G7X or G7X MarkII that you can pick up used depending on condition from $250 - $450. If you want to step it up a bit and get a camera with interchangeable lenses then a good value would be the Canon M50 mirrorless camera that will run somewhere in the $550 - $600 range depending on the lens you get with it
1. iphone
2. android
3. Canon G7X or G7X MarkII
4. Canon M50

Audio


More than half of video quality is audio. No one wants to watch a video about your business and not be able to understand what you are saying. The on board michrophones for most cameras are not that great. If you are just getting started I would recomend getting a quality but not expensive lavalier microphone. After burning through cheapies and overspending on high end wireless mics I have come to the conclusion that the Rode SmartlLav, lavalier microphone is the best value at around $75. You will probably need an extension cable with this that costs around $25. Another option is a shotgun microphone. Rode makes a compact shotgun microhone called the Rode VideoMicro Compact O-Camera Microphone Kit that can be used on an iphone or most mirroless or dslr cameras. This Video Micro Compact Mic comes in around $75.

Microphones


1.a. Rode SmartLav, Lavalier Microphone.
1.b. Rode SC1 3.5mm TRRS Microphone Extension Cable for smartphones (20')
2. Rode VideoMicro Compact On-Camera Microphone Kit for Smartphones

Lighting

iphones do pretty well in low light conditions, however with an inexpensive light kit you can really improve your production quality. For a quick and dirty run and gun light kit I recomend getting 1 Softbox lighting kit that you can pick up for about $55 on Amazon. You can get away with one light but if you have a little cash to spare get a fill light or a reflector kit for about $21 that can serve as a fill light for about $61. Back lighting is a little advanced at this point but if you are up to it then you can pick up a back light for about $79. 1. Softbox light
2. Fill light or reflector kit
3. Back light (optional)


What I Shoot With

About my camera


I have a Canon M50

My Canon is a mirroless camera with an APS-C sensor. APS-C sensors produce a cropped image in comparison to full frame sensors. They call APS-C sensors "crop" sensors. If you use a lens designed for a full frame camera on a crop sensor camera the effective focal length is cropped in 1.6X.

Lenses

I have several types of lenses for my camera. A Tokina 11-16mm f/2.8, a canon EF-M 22mm f/2, a Canon EF 35mm f/2 IS USM Wide-Angle Lens and a Canon EF 50mm f/1.8 STM Lens

My Favorite Lens

My favorite lens is the Canon EF 35mm f/2 USM lens because it' like having 2 lenses when I pair it with a speed booster. A speed booster is a special piece of glass that you attach to the lense of a camera to get an additional f/stop and it also reduces the crop by .7X. So a 35mm lens is essentially a 56mm when compared to a full frame camera. When I ad the speed booster the 35mm becomes a 40mm f/1 as if shot on a full frame camera. So essentially I get a 40mm and a 56mm with my 35mm lens if I pair it with a speedbooster.





What I Shoot With My Camera


I like to shoot video. Most of what I shoot are talking head style videos covering financial tips, interviews, podcasts and commercials.

I also like to shoot landscapes. I enjoy capturing the natural beauty of a place and tell a little story about it. It allows me to relive the experience every time I go back and watch the video.

Filming trips with my family is also one of my favorite ways to capture moments together. Since time goes by so fast it's nice to capture my kids growing up.